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Privacy Policy

Last updated: [19 Dec 2025]

Welcome to [iWoWSoft Sdn. Bhd.] (“we”, “us”, or “our”).

This Privacy Policy explains how we collect, use, and protect your information when you:

  • Visit our website [iwowsoft.com]

  • Use our products or services

  • Interact with our advertising, including Facebook/Meta Ads and Google Ads

By using our website, you agree to the practices described in this Privacy Policy.

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1. Information We Collect

We may collect the following types of information:

1.1 Information you provide directly

When you contact us or use our services, we may collect:

  • Name

  • Email address

  • Phone number

  • Company name

  • Job title/role

  • Any other details you choose to share in forms, live chat or email

1.2 Information collected automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited, time and date of visit, time spent on pages

  • Referring site or ad (e.g. which ad or campaign sent you to our site)

1.3 Cookies and similar technologies

We use cookies and similar technologies (pixels, tags, scripts) to:

  • Make our website work properly

  • Remember your preferences

  • Analyse traffic and performance

  • Measure and improve our advertising campaigns

You can usually control or delete cookies through your browser settings. If you disable cookies, some parts of the site may not work correctly.

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2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our website and services

  • Respond to your enquiries or support requests

  • Process demo requests, trials, or onboarding

  • Improve our website, products, and user experience

  • Run, analyse, and optimise advertising campaigns (including Facebook/Meta Ads and Google Ads)

  • Send you marketing communications where allowed (you can unsubscribe at any time)

  • Detect and prevent fraud or misuse

  • Comply with legal obligations

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3. Advertising & Analytics (Facebook/Meta & Google)

We use third-party tools to run ads and understand how our website is used. These tools may use cookies, pixels, and similar technologies.

3.1 Meta (Facebook & Instagram) Ads and Meta Pixel

We may use Meta Pixel (formerly Facebook Pixel) and related tools to:

  • Measure conversions from Meta ads

  • Build custom audiences for our ads

  • Show relevant ads to people who visited our website

Meta may collect or receive information from our website (such as pages visited, actions taken and technical data) and use this information to provide measurement services and targeted ads according to its own policies.

You can learn more about how Meta uses data and how to control your ad preferences here:

3.2 Google Ads, Google Analytics & Remarketing

We may use:

  • Google Ads (including remarketing / “your data” audience segments)

  • Google Analytics and related advertising features

These services help us:

  • Show ads to people who have previously visited our website

  • Display our ads across websites and apps on the internet

  • Measure the performance of our ads and website

  • Understand how users interact with our website

Third-party vendors, including Google, may show our ads on sites across the internet and use cookies or similar identifiers to serve ads based on your past visits to our website.

You can control or opt out of Google’s advertising cookies here:

For more details on how Google uses data, see:
https://policies.google.com/technologies/ads (Google Help)

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4. Legal Basis (where applicable)

Where data protection laws (such as PDPA) apply, we process your personal data based on:

  • Your consent – for example, for non-essential cookies and marketing communications

  • Legitimate interests – for example, to improve our services, prevent abuse, and run marketing activities in a balanced and privacy-respecting way

  • Legal obligations – where we must keep certain records for tax, auditing, or compliance reasons

You can withdraw your consent at any time (for example by changing cookie settings or using unsubscribe links), but this will not affect processing that has already happened.

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5. How We Share Your Information

We do not sell your personal data.

We may share your information with:

  • Service providers who help us operate our business (e.g. hosting providers, email services, analytics tools, CRM systems, marketing platforms)

  • Advertising and analytics partners such as Meta and Google, only for the purposes described above

  • Professional advisers (e.g. lawyers, auditors)

  • Authorities or regulators where required by law or to protect our rights, property, or safety

These partners are only allowed to use your data as needed to provide their services to us and must protect it appropriately.

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6. International Data Transfers

We may store and process your information in countries other than your own (for example, where our service providers or servers are located).

Where required by law, we take reasonable steps to ensure that appropriate safeguards are in place to protect your personal data in line with applicable data protection rules.

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7. Data Retention

We keep your personal data only for as long as necessary for:

  • The purposes described in this Privacy Policy

  • Legal, tax, and accounting requirements

  • Resolving disputes and enforcing our agreements

When data is no longer needed, we will delete it or anonymise it.

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8. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Request deletion of your personal data

  • Object to or restrict certain types of processing (for example, direct marketing)

  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details in the Contact Us section.

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8.1 Marketing emails

You can opt out of marketing emails at any time by clicking the “unsubscribe” link in any email we send you, or by contacting us directly.

8.2 Cookies & interest-based advertising

You can:

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9. Security

We use reasonable technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

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10. Children’s Privacy

Our website and services are not intended for children under 18.
We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

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11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top and, where appropriate, notify you by email or a notice on our website.

We encourage you to review this page regularly to stay informed about how we handle your data.

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12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:


Email: [sales@iwowsoft.com.my]

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